The cross of St George plays a key role in the logo. The national flag of England, it is emblazoned across a charging three-dimensional shield. This reflects the forward-thinking, powerful image of the England brand. Through the centre of the red cross is the date '1895' symbolizing the birth of the professional game. The logo is powerful, a beating heart which speaks of the passion of the sport.
This is the new England strapline. It perfectly encapsulates the emotions, pride and honour of playing for the national team. It's a motto the whole country can get behind.
